The Transformation of Sway Lounge

What is going on at your favorite nightclub?

Nir Sharon has a vision and he’s on a mission to make it become reality. He wants to wow Southwest Florida club goers like no one else has done before. He wants to do it the hard way, by convincing the loyal Sway crowd that the new Sway, his version of the beloved nightclub, is soon going to be better than ever before.

Ambitious? Yes. Impossible? No. Sharon wants Sway to be successful, but he knows that it’s not going to be a walk in the park. “Owning a club isn’t easy,” he says in his perfect but accented English. A native of Israel, Sharon has worked and owned businesses since he was 15. “That’s when I opened my first club. It was for kids my age and I worked hard to get it sponsored. It was great!” Since then Sharon has owned and ran many successful businesses, both in Europe and in the U.S. He recently landed in Naples and he’s ready to take up the challenge of making Sway a profitable nightclub.

“The wow factor is what I’m looking for,” he says matter-of-factly. His first goal is to open the club for at least four nights a week in the next two months, each night being targeted to a different crowd. To make sure that all customers are happy with the music selection, Sharon decided to hire two DJs per night: one to play the more accessible and commercial music inside and one playing house music outside. Famous guest DJs from Miami and New York City will also make regular appearances , as well as other performers and entertainers that will provide Sway customers with Vegas-style routines without the hassle of flying to Nevada.

Although nothing is set in stone yet, Sway will now offer a reggae night with live local bands performing on stage every Thursday. Offering a wide variety of options, music and DJs is what Sharon has in mind to make Naples’ beloved nightclub a dazzling success. When asked why he decided, all of the sudden, to invest his money to own a night club, Sharon chuckles. “Because there are only two times in your life when you can own a nightclub,” he says. “When you are young and when you are young.”

© 2008 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments » 0

Be the first to post a comment!

Want to participate in the conversation? Become a subscriber today. Subscribers can read and comment on any story, anytime. Non-subscribers will only be able to view comments on select stories.