Fashion Forward: Editor in chic

Jennifer Freihofer’s style is polished and put-together

Jennifer Freihofer

Jennifer Freihofer

Jennifer Freihofer knows fashion. As a former editor and fashion writer for Gulfshore Life, Freihofer has a true expert’s eye for picking and packaging sartorial greatness. And as a freelance stylist and personal shopper, she’s well versed in bringing editorial ideas to life — making what looks good in a magazine look good on her clients.

So you better believe that when it comes to picking out her own ensembles, Freihofer doesn’t joke around. A true fashion professional, Freihofer always looks the part. In fact, her perfectly-appointed outfits never fail to remind us exactly why others pay her for fashion advice.

1. How would you describe your style?

Classic with a twist. My wardrobe is full of workhorse pieces that stand the test of time – silk shift dresses, well-fitting dark-wash denim, a colorful linen blazer. Everything I buy has to be adaptable to a variety of settings, from a work meeting to after-dinner drinks, or it doesn’t come home with me. I believe those classic pieces make the best canvas – how you put them together and accessorize is what makes them modern and versatile.

2. When and how did you discover you loved fashion?

I was completely uninterested in clothes and fashion growing up. I much preferred spending my time at the barn riding my horse. It wasn’t until my second or third year of college that I fell in love with the idea of working in the fashion industry. However, I think my equestrian background still very much influences the type of clothing and accessories I’m drawn to, and my mother has always had a timeless way of dressing a la Ralph Lauren and Brooks Brothers. (It’s no coincidence that my middle name is Lauren, so I suppose it’s been with me since birth – it just took me a while to uncover it.)

3. What must-have thing completes an outfit for you?

Jewelry – though I think it’s easy to overdo. As an editor, I subscribe to the idea that you should put on all the jewelry you want to wear that day, and then take one piece off. Simplicity is never wrong, but going overboard is almost always a miss.

4. What’s the biggest fashion mistake you see client’s making?

An otherwise incredible outfit can be ruined if the fit is wrong. Most people aren’t lucky enough to find perfectly fitting clothes off the rack, and I’ve found that if it doesn’t make you feel confident when you put it on, or you have to worry about it slipping or gaping, you won’t wear it. Nearly everything I own has been to the tailor for various nips or tucks.

5. Where do you look for fashion inspiration?

I could spend all day reading fashion blogs — some of my favorites are Atlantic-Pacific, The Sartorialist, A Piece of Toast and Pink Peonies. Of course, magazines are a mainstay, too, but I find that, for inspiration in day-to-day style, bloggers’ looks are often a bit more practical than those created as editorial.

6. What store closing sale would you be first in line for?

J.Crew – a hefty percentage of my wardrobe comes from there. And I’d have to book a flight to New York if there were ever such a sale at Henri Bendel – their jewelry is so unique and incredibly well-priced.

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